What is Physna

Context

Physna let customers search, analyze, and action their 3D models in a fraction of the time.

What that means? By knowing the exact geometry of a model, Physna can provide:

• The level of similarity between models (e.g. 99% similarity),

• Tell users where a part lives within a larger part (e.g. a bolt within an engine),

• Find a model by taking a photo of the physical part off a smart phone.

The Problem

• You know how looking for stuff on your computer such as Docs, Images, Design files, Bills, etc. can take a lot of time?

  • CAD engineers and designers spend hours & days looking for the right files.

• Once the file is found, opening a CAD file is not like opening a google doc or a photoshop file,

  • It might not be the right file type e.g. photoshop cannot open a ,

  • The file itself is very complicated,

• Not all users always have the specific license.

My Role

• Stepped in to a domain I didn't have a lot of knowledge in and quickly started working on the flagship feature of the enterprise offering - Identify 2.0.

• Provided user centered approach as well as providing a business reasoning how this could be leveraged in the product even further.

• Brought current system up to speed with UX standards (system was built on .Net & C++ so it wasn't easy).

• Worked closely with front end engineer to rebuild the entire from scratch with React. It required establishing a Design-System.

• Collaborated with 'sister' product (Thangs.com) to align and share mutual goals for each product as well as alignment on the design-system patterns.

Impact

• Within 4 weeks, I delivered a design that brought consensus to the team.

• Two month past that Physna React was launched.

• Physna and Thangs working towards a shared design system.